Cultural Perspectives On Services Marketing

Cultural Perspectives On Services Marketing

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These include what some consider the a€œcommoditizationa€ of consumer goods and services (Chebat and Dube I, 2000) and a tendency ... To combat the explosion in e-commerce, traditional retailers and service providers may use the physical environment to create added ... the contrast between on-line and off-line shopping, on-line shopping flow, customer reactions to olfactory elements, the benefits ofanbsp;...

Title:Cultural Perspectives On Services Marketing
Author: Michael La Roche
Publisher:Emerald Group Publishing - 2005

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