Light Strategies For Innovation
From a leading business scholar comes this analysis of strategies and practices for sparking innovation within several of the worldas major companies. Willard Zangwillas study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and moreain order to influence and promote the innovative process.stress customer use, or that a specific test may take a lot more time than the team believes. ... Just getting ready for a review can devour time, as Paul Noakes, vice- president of Motorola, notes, because the team members must prepare for it, anbsp;...
| Title | : | Light Strategies For Innovation |
| Author | : | William I Zangwill |
| Publisher | : | Simon and Schuster - 2010-06-15 |
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