A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and aword of moutha from satisfied clients.William J. Winston INTRODUCTION TO MARKETING PLANNING One important aspect of marketing any type of group practice or human services organization is the development of a marketing plan. Unfortunately, most marketing activitiesanbsp;...
Title | : | Marketing the Group Practice |
Author | : | William Winston |
Publisher | : | Routledge - 2014-07-10 |
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