Marketing to the Mind

Marketing to the Mind

4.11 - 1251 ratings - Source

Shows how advertising affects and directs the unconscious mind, and how advertisers can build on that understanding to create more effective advertising.In fact, the consumer himself/ herself might use one or more of these motives as rationalizations to account for or to explain his/her purchasing behavior. ... There are many dependable automobiles that are much, much cheaper than a Lexus.

Title:Marketing to the Mind
Author: Richard C. Maddock, Richard L. Fulton
Publisher:Greenwood Publishing Group - 1996-01-01

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