Strategic Marketing Channel Management

Strategic Marketing Channel Management

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To protect this revenue, Sears planned to heavily advertise Kenmore appliances and provide sales staff incentives to ... value-enhancing programs such as dedicated customer service, credit options, delivery, merchandise installation, andanbsp;...

Title:Strategic Marketing Channel Management
Author: Donald J. Bowersox, M. Bixby Cooper
Publisher:McGraw-Hill College - 1992

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