The Business Marketing Course
Business marketing involves the marketing of products and services to commercial enterprises, governments and other not for profit institutions for use in the products they, in turn, produce.It still has its design function in the UK, but it now owns no production. All its shoes are bought ... This made it safe to use on the deck of a racing yacht, and also struck a cord with walkers in the US. The company had $30m of sales in 2004, was quoted as trading at the rate of $100m by mid- 2005 and if press ... It does not look as though this was all perfectly planned, and certainly some of it was fortuitous, such as Steve Jobs launching the Apple iPod wearing a pair of Keen sandals.
| Title | : | The Business Marketing Course |
| Author | : | Lars-Erik Gadde, Håkan Håkansson |
| Publisher | : | John Wiley & Sons - 2006-10-06 |
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