The Ultimate Guide to Selling Art Online

The Ultimate Guide to Selling Art Online

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a€œThe Ultimate Guide To Selling Art Onlinea€ is author Marques Vickersa€™ concise reference book for artists and creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This advanced edition details important exposure strategies, existing and emerging sales opportunities and important promotional outlets. Over 370 useful reference websites are provided on every element of art marketing, design, sales and promotion. This Ultimate Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. This involves supplementing an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artista€™s articulation of their creative vision. Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability. Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclAce reproductions and licensed art images. Author Marques Vickers is a California professional artist whose figurative paintings and sculptures are extensively exhibited regionally and internationally. He has authored numerous books on effectively selling artwork online, the auction industry and his own professional fine art and photography. TABLE OF CONTENTS Preface: The Online Revolution Continues What Art Selling Outlets Are Profiting By Online Sales The Shifting Balance of Power Between Artist and Seller The New Role Changes Between Artist and Art Gallery Breaking Into The Art Worlda€™s Closed Circle Global Selling Opportunities Chapter #1 A Fresh Dependency on Social Media What is Social Media? Three Primary Factors That Maximize Social Media Reach The Three Categories of Social Media Best Suited For Artists Content Community Websites (,, and Social Networking Websites (, Weblog Websites ( and Automating All of Your Social Media Outlets Together (, and Chapter #2 An Artista€™s Website Attractive Packaging Designing Your Own Website Personalize Your Website Evaluating Your Website Host Memorable Domain Name Layout Harmony Make Your Site Simple to Navigate Attaching Visual and Audio Clips Global Considerations Protecting Your Online Images Chapter #3 Drawing Traffic To Your Social Media Pages and Website Qualifying Your Website Viewers Search Engines and Indexes Where and How Often Should You Submit Your Website Pages Reciprocal Links and Website Rankings Buying Traffic and Ad Words Programs Electronic Magazines Chapter #4 Cultivating Media Exposure and Email Marketing Strategies For Sending Out Press Releases Specific Media Submission Guidelines Direct Mail and Permission Based Email Selling Lists Integrating Direct Mail With Email Chapter #5 Alternative Income Sources GiclAce Print Technology Large Format Inkjet Printers Self-Publishing Licensing Opportunities Chapter #6 Who Buys Art? Online Art Gallery Sales Outlets Identifying Primary Buyer Groups Art Galleries (For Artists) Other Buyer Segments: Hotels and Restaurants/Interior Decorators/Designers/Corporations/Local Businesses/Advertising Agencies/Publishers Architects/Real Estate/Property Managers/Builders/Developers/Public Agency Commissions Chapter #7 Selling Via eBay, Etsy and Amazon Marketplaces Selling on eBay Selling on Etsy Selling on Amazon Chapter #8 Consigning and Selling Through Auction Houses Who They Represent The Process of Consigning Payment to Consigners and the Rate of Sellera€™s Premium Growing Role of Auction Houses Chapter #9 Barter Exchanges and Cashless Transactions Trading Fine Art Internet-based Barter Trade Dollars Taxation of Barter Transactions Joining A Barter Exchange 370+ Reference Website Listings (# Listed): Content Community (17), English Speaking Social Networking (14), Weblogs (10), Automated Social Media Marketing (3), Artist Oriented Website and Portfolio Development Services (32), Digital and Video Imaging Software (15), Website Troubleshooting Services (5), Website Hit Counters (7), E-Commerce Shopping Carts (11), Website Design Software (11), Website Host Comparison Services (7), Website Hosting Services (23), Domain Registration Services (12), Domain Name Reselling Brokers (6), Translator Services (6), Digital Encryption and Watermark Technology (7), Search Engines (17), Indexes (5), Pay Per Click Traffic Services (4), Weblogs (22), Free and Fee Based Press Release Distribution Services (13), Important News Media Search Engine Submission Sources (6), Art Email Marketing Services (15), Large Format Printing Research (6), Virtual Fine Art Marketplaces (96) and Sampling of Online International Trade Exchanges (18)... Internet expanding the scope and pool of available pricing research for informed buyers a€cTexting and Email have becomethe primary standard of business communicationsa€cComputergenerated artworkisfinding a niche online and integratinganbsp;...

Title:The Ultimate Guide to Selling Art Online
Author: Marques Vickers
Publisher:Marquis Publishing - 2014-08-30

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